It is important to make sure that all the bases are covered — even the ones that may seem pretty basic. Ultimately the success of any entrepreneurial venture is in the details! I hope that you find this material informative and helpful as you begin the process of opening your indoor golf facility. Golf is a game that is simple and complex; easy to learn and yet impossible to master; and appeals to both young and old.
Creating a marketing plan that targets both golf teaching professionals and the playing public will help you maximize your simulator rentals.
Create a business plan that includes detailed marketing and financial sections. Include an analysis of your marketplace, targeted-customer-demographic profiles, advertising and promotion methods, startup and operating costs, and desired profits. Write an overview of your current marketplace, including a list of courses and driving ranges in your area and any other locations that offer a golf simulator.
Include their rates, hours of operation and customer profiles.
The Indoor Golf Study. Running an indoor golf simulator is one way to get into golf that many are trying and we’ve got the data to tell you how they are doing. You need a basic business plan, facts on how others are doing and a way to evaluate the opportunity in your home town. We have all of that, for less than a few rounds of golf. May 22, · Virtual Golf is a Viable Small Business Idea For Entrepreneurs For those who are looking for a great small business idea that requires relatively little capital to start, opening an indoor golf simulator business is a great way to go. Once your business is up and running you can begin offering memberships to patrons and regular users. For a monthly or yearly fee they can have access to the simulators more often or you can set aside certain times of day for membership players only.
Use this information to determine if their customers might be interested in your simulator, when they would likely use it and what they might be willing to pay.
Invite potential customers you think might use your simulator for free rentals to get their feedback. Include league players, teaching pros and parents of children learning to play.
Calculate your expenses to start the business. Do not include operating expenses once you open the business. Include only pre-launch costs such as the cost of the simulator, rent deposit, expenses to make the building or area ready for rental, balls, clubs, nets, course simulation programs and furniture.
Determine how long you want to take to pay off your startup costs, such as two years, and divide this number by the total number of hours you believe you will rent the simulator per year to determine your hourly startup expense payoff. Calculate your nonmarketing, or operating, costs to operate your golf simulator business.
Divide the number of hours you plan to operate each day by your operating expenses to determine your hourly operating costs. Create two scenarios to calculate hourly operating costs for conservative and aggressive rentals.
If you feel you can rent the simulator 12 hours per day, also calculate your hourly expense rate for a scenario in which you only rent the machine for six hours each day. Subtract your hourly operating expense from the rental rate you think the market will bear.
Subtract the hourly cost to pay off your startup costs and your desired hourly profit from that number to determine how much money you will have left for marketing.
Multiply your remaining by the number of hours you plan to operate each week to determine your marketing budget. Create cross-promotions to get others to promote your simulators.
Work with teaching pros; offering their students a discounted practice rate, or offer the teaching pro a referral fee. Subtract the discount or referral fee from your marketing budget.
Suggest that golf shops and stores that offer pre-purchase rental clubs send their customers to you to try out their clubs on your simulator.
Offer to distribute the brochures of your partners to your customers. Let local journalists use the machine as research for an article on golf simulators.
Hold contests with a winner board that contains the names of top players to stimulate competition and repeat visits. Post the winners near the simulator and on your social media pages, such as Facebook and Twitter. Tip Offer different courses to keep your customers interested.
Set up a netted warm-up area so customers can practice before they start their simulator rounds. He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards. He is an internationally traveled sport science writer and lecturer.
Edmunds has a bachelor's degree in journalism.May 22, · Virtual Golf is a Viable Small Business Idea For Entrepreneurs For those who are looking for a great small business idea that requires relatively little capital to start, opening an indoor golf simulator business is a great way to go.
Indoor golf research, start up model and free business plan. Get our free indoor golf business plan guide and check out the other great resources on our site.
Home This refers to both the number of simulators my area could support and the percentage of time they would be rented. Sep 28, · Professional Golf Association member and Merrimack native Kris Arnold has opened an indoor golf simulator facility in Goffstown, hoping to attract local golfers who .
Creating a marketing plan that targets both golf teaching professionals and the playing public will help you maximize your simulator rentals. 1. Create a business plan that includes detailed. Our team at Sandy Row Golf Course is committed to the success of your get together or event for your family or business.
We offer a variety of choices and packages to choose from and can customize one to fit your specific needs, family, business or organization.
1. Complete a business plan for your golf pro shop. This is an important aspect of any new business. It should include your business name, future vision, action plan, your business definition.