Novotel value chain case study 6

Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. To make a detailed case analysis, student should follow these steps: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study.

Novotel value chain case study 6

Types Services related to the hotel, Radisson Blu hotel in SzczecinPoland Hotel operations vary in size, function, and cost. Most hotels and major hospitality companies that operate hotels have set widely accepted industry standards to classify hotel types.

General categories include the following: Luxury A luxury hotel offers high quality amenities, full service accommodations, on-site full-service restaurants, and the highest level of personalized and professional service.

Luxury hotels are normally classified with at least a Five Diamond rating by American Automobile Association or Five Star hotel rating depending on the country and local classification standards.

Boutique and lifestyle hotels Boutique hotels are smaller independent non-branded hotels that often contain upscale facilities of varying size in unique or intimate settings with full service accommodations.

These hotels are generally rooms or fewer. They are typically full-service and sometimes classified as luxury. A key characteristic of boutique and lifestyle hotels is their focus on providing a unique guest experience as opposed to simply providing lodging. Full-service Full service hotels often provide a wide array of guest services and on-site facilities.

Commonly found amenities may include: Full-service hotels range in quality from mid-scale to luxury. This classification is based upon the quality of facilities and amenities offered by the hotel. Focused or select service Small to medium-sized hotel establishments that offer a limited number of on-site amenities that only cater and market to a specific demographic of travelers, such as the single business traveler.

Most focused or select service hotels may still offer full service accommodations but may lack leisure amenities such as an on-site restaurant or a swimming pool. Economy and limited service Small to medium-sized hotel establishments that offer a very limited number of on-site amenities and often only offer basic accommodations with little to no services, these facilities normally only cater and market to a specific demographic of travelers, such as the budget-minded traveler seeking a "no frills" accommodation.

Limited service hotels often lack an on-site restaurant but in return may offer a limited complimentary food and beverage amenity such as on-site continental breakfast service. Extended stay Extended stay hotels are small to medium-sized hotels that offer longer term full service accommodations compared to a traditional hotel.

Extended stay hotels may offer non-traditional pricing methods such as a weekly rate that caters towards travelers in need of short-term accommodations for an extended period of time. Similar to limited and select service hotels, on-site amenities are normally limited and most extended stay hotels lack an on-site restaurant.

Timeshare and destination clubs Timeshare and Destination clubs are a form of property ownership also referred to as a vacation ownership involving the purchase and ownership of an individual unit of accommodation for seasonal usage during a specified period of time.

Timeshare resorts often offer amenities similar that of a Full service hotel with on-site restaurant sswimming pools, recreation grounds, and other leisure-oriented amenities.

Destination clubs on the other hand may offer more exclusive private accommodations such as private houses in a neighborhood-style setting.

Motel A motelan abbreviation for "motor hotel", is a small-sized low-rise lodging establishment similar to a limited service, lower-cost hotel, but typically with direct access to individual rooms from the car park.

Motels were built to serve road travellers, including travellers on road trip vacations and workers who drive for their job travelling salespeople, truck drivers, etc. Common during the s and s, motels were often located adjacent to a major highway, where they were built on inexpensive land at the edge of towns or along stretches of freeway.

New motel construction is rare in the s as hotel chains have been building economy-priced, limited service franchised properties at freeway exits which compete for largely the same clientele, largely saturating the market by the s.

Motels are still useful in less populated areas for driving travelers, but the more populated an area becomes, the more hotels move in to meet the demand for accommodation. While many motels are unbranded and independent, many of the other motels which remain in operation joined national franchise chains, often rebranding themselves as hotels, inns or lodges.

Microstay Hotels may offer rooms for microstays[10] a type of booking for less than 24 hours where the customer chooses the check in time and the length of the stay. This allows the hotel increased revenue by reselling the same room several times a day.

Hotel management Hotel management is a globally accepted professional career field and academic field of study. Most hotel establishments consist of a General Manager who serves as the head executive often referred to as the "Hotel Manager"department heads who oversee various departments within a hotel, middle managersadministrative staff, and line-level supervisors.

The organizational chart and volume of job positions and hierarchy varies by hotel size, function, and is often determined by hotel ownership and managing companies. Unique and specialty hotels Hotel Astoria and statue of Tsar Nicholas I in Saint PetersburgRussia Boutique hotels are typically hotels with a unique environment or intimate setting.

Some hotels have gained their renown through tradition, by hosting significant events or persons, such as Schloss Cecilienhof in PotsdamGermanywhich derives its fame from the Potsdam Conference of the World War II allies Winston ChurchillHarry Truman and Joseph Stalin in Resort hotels Wynn Las VegasUnited States Some hotels are built specifically as a destination in itself to create a captive trade, example at casinosamusement parks and holiday resorts.

Though hotels have always been built in popular destinations, the defining characteristic of a resort hotel is that it exists purely to serve another attraction, the two having the same owners. On the Las Vegas Strip there is a tradition of one-upmanship with luxurious and extravagant hotels in a concentrated area.

Novotel value chain case study 6

This trend now has extended to other resorts worldwide, but the concentration in Las Vegas is still the world's highest:Business strategy Value Chain Table of contents Contents Page No Introduction 3 1) Novetel’s Competitive advantages.

Case Study Business Service Mkt From the results of mass business, it can lead the Novotel become the well-known hotel and tend to be in a customer evoked set because. published this ; no reads;.

Novotel value chain case study 6

Value Chain Analysis of Procter and Gamble case study Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Value Chain Case Study Developing a Value Chain for a New Product: Compost in Accra, Ghana CHF International | Global Communities May This case study was prepared by the CHF International - YES Team under the Youth Engagement in .

Media & Content Industry: Music case study Study for IPTS Seville, 26 October ˜Andra Leurdijk & Ottilie Nieuwenhuis. a case study. 4. Control over value chain Management of copyrights 9Highly concentrated market, dominated by 4 vertically integrated. Activities at the University of Queensland.

Centre meetings. Special Session, Epidemic Modelling, 20th Biennial Congress on Modelling and Simulation (MODSIM), Adelaide Convention Centre, Adelaide, South Australia, December [] Special Session, Modelling and Decision Making in Ecological Systems, 19th Biennial Congress on Modelling and Simulation (MODSIM), Perth .

It first explains the supply chain performance drivers as well as the value chain, then presents a single case study which, has been conducted to check the effect of supply chain performance on the organisation’s success, and finally illustrates that in order for a firm to be successful, a good supply chain performance must be implemented and.

Hotel - Wikipedia