People may be persuaded in different ways. In this article, I provide information about two different ways of being persuaded. Before providing information on these ways of being persuaded, I will define persuasion. There may be a number of possible definitions of persuasion.
People may be persuaded in different ways. In this article, I provide information about two different ways of being persuaded.
Before providing information on these ways of being persuaded, I will define persuasion. There may be a number of possible definitions of persuasion. Below is one persuasion definition: The Central Route and Peripheral Route to Persuasion Petty and Cacioppo suggested that there are two different ways or routes to persuasion: The Central Route to Persuasion.
The central route to persuasion involves being persuaded by the arguments or the content of the message. For example, after hearing a political debate you may decide to vote for a candidate because you found the candidates views and arguments very convincing. The Peripheral Route to Persuasion.
The peripheral route to persuasion involves being persuaded in a manner that is not based on the arguments or the message content. The peripheral route can involve using superficial cues such as the attractiveness of the speaker.
Classic and contemporary approaches. My book, Finding Meaning third editioncontains ideas about finding meaning in life, adversity, and work.ABSTRACT - Multiple "routes" to persuasion have begun to appear in analyses of consumer attitudes and attitude change.
In the present paper, we review our elaboration likelihood model of persuasion and we discuss the place of our central and peripheral routes to persuasion in this model.
A. Lifestyle. Lifestyle is a common word to explain complicated consumer behaviors. Lifestyle is a way to segment people into groups based on three things: opinions, attitudes and lausannecongress2018.comyle means the ways groups of consumers spend time and money.
ABSTRACT - Originally developed in the persuasion literature by social psychologists, the need for cognition construct has received much interest from researchers in a variety of disciplines.
Constructivism People who are more cognitively complex will be more successful communicators because they possess the ability to create customized and sophisticated messages that pursue multiple communication goals. Advocacy for Social Change: The Psychological Science Behind Persuasion.
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“We have the right arguments, but nobody seems to pay attention.”. The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. When a receiver is doing central processing, he or she is being an active participant in the process of persuasion.