Chapter 1 Defining Marketing for the 21st Century by: It has already happened. Unfortunately, it is unequally distributed among companies, industries and nations.
It also provides the Swot analysis for a cake shop with safe food-handling procedures necessary to manage a sanitary and safe food service operation in compliance with the national Food Code and National Restaurant Association guidelines.
The successful completion of the ServSafe Sanitation exam will result in a national sanitation certification. The course includes exploration of the tourism, lodging, food and beverage and related industries, along with the operational characteristics unique to each and the critical concepts of service management.
The identification of current events and trends will be included along with the evaluation of impact on the hospitality industry. This course also identifies and explores career opportunities and includes the professional profiles and job search materials directly related to the hospitality industry.
One-credit hour honors contract is available to qualified students who have an interest in a more thorough investigation of a topic related to this subject. An honors contract may incorporate research, a paper, or project and includes individual meetings with a faculty mentor.
Student must be currently enrolled in the regular section of the courses or have completed it the previous semester. This is the first of two courses in professional cooking methods for students enrolled in hospitality management programs.
Upon completion of this course, the student should be able to demonstrate skills in basic cooking methods, recipe conversion, and professional food preparation and handling. Additionally, the student should be able to safely operate common food service equipment used in commercial kitchens.
This course offers an overview of restaurant management practices used in the hospitality industry. Emphasis will be on demonstrating the components of menu planning and the styles of food service used for various occasions -- buffet service and French, Russian and American service.
The student will participate in the operation of the campus restaurant, including food preparation, service, sales promotion, purchasing and costing.
In addition, the hiring and firing functions within FLSA guidelines will be covered. Emphasis will be on familiarizing the hospitality manager with ways to avoid costly and time-consuming lawsuits. Upon successful completion of this course, the student should be able to recognize potential legal problems.
The course will also include related health department and OSHA regulations. While enrolled in this class, a student must work a minimum of 15 hours a week in a lodging operation. The work experience is concurrent but does not necessarily concentrate on the subject being taught in the course.
This course is typically offered in the fall semester. Food Service Sales and Marketing 3 Hours This course includes detailed information in distinguishing the difference between marketing, sales, promotion, advertising and merchandising.
In addition, development and quantifying the cost of a marketing plan by analyzing markets and developing a primary target market will be discussed.
This course is a seminar course, and students are required to be employed 15 hours per week in a job related to the hospitality industry. This course focuses on the legal compliance issues of market farming as well as the food safe handling principles necessary for an individual involved in market farming.
It will provide students with practical methods of application involved with food safety and post-harvest marketing. It will provide students with practical methods of application involved with safe handling and production of post-harvest local food products.
This course will focus on practical sales and marketing techniques for the hotel industry. It will cover a marketing plan and advertising campaign for a hotel, including identifying target markets, prospecting for sales leads and using sales techniques.
This course will examine hospitality human resources management from the global perspective as the rise of multinational hospitality corporations and a multicultural society place new requirements on managers with human resource responsibilities.
Special emphasis will be placed on both the "soft skills" involved in counseling, interpersonal relations and different management theories, as well as the "hard skills" involved in the legislative aspects of managing people. This course will concentrate on how to manage managers.
This course introduces the student to regional American cooking from nine regional culinary traditions and two specialty traditions within American cuisine. Upon completion of this course, the student should be able to demonstrate skills in cooking and presenting classic American dishes in their traditional forms within a restaurant setting.
This course includes detailed information about food service design that covers layout, design and equipment specifications.
In addition, facilities operations will be discussed regarding electrical, water and transportation systems; refrigeration; waste disposal; energy management; and HVAC. Preventive maintenance will be emphasized.PEST ANALYSIS. Political Technology does not play a huge impact on a dessert shop however, as technology does improve, it can allow us to make our website and our business more well known to the public especially when we consider expanding out to other countries.
SWOT ANALYSIS. Strengths: All Fair Trade produce - Delicious Cupcakes. Staples was founded in in Boston, Massachusetts by Leo Kahn and Thomas Stemberg. In , the company expanded to Canada under the name “The Business Depot”.
These stores were all later renamed to Staples. In , Staples became a. Fukuoka | Japan Fukuoka | Japan. The technology labor force in the US has been in full employment (4% or less) for 22 of the past 30 years, and has been below 2% unemployment the last 3 lausannecongress2018.com US GDP growth now above 3%, the overall labor market has become very tight, and for technology professionals even more so.
Bakery Business Plan – SWOT Analysis Sample Are you about writing a bakery business plan? If YES, here is a sample bakery business plan SWOT analysis that exposes the strength, weakness, opportunities and threats of starting a bakery. From search engine optimization to social networking, technology is affecting anything and everything that is on the internet.
The change brought internet to mobile phones and the current change in technology eased up the internet use on mobile phones.